• Ashanti George-Faure, Sports Talent Manager -Talk/Q&A with year 10-13 Media and Btec Sports Student…

Ashanti George-Faure, Sports Talent Manager -Talk/Q&A with year 10-13 Media and Btec Sports Student…

On Thursday 5 December 2019, Sports Talent Manager, Ashanti George-Faure came in to run a talk/Q&A session with our year 10-13 Media and Btec Sports Students.

Home life

Ashanti is from a single parent family in South London. He isn’t from money and had to work hard to achieve his success.His parents invested heavily in his education and he spent seven years in boarding school, only really seeing his parents fully in his late teens/twenties.

Journey

Ashanti started a degree at Loughborough University. He didn’t enjoy his time there and so left found his niche was working in the media. He then returned to university at Durham to study Business finance. Ashanti reinforced the importance of enjoying and achieving. He always did media things on the side while studying and believes that a lot of successful media management is about having confidence. He spent 1 1/2 years doing poorly paid internships before moving into athlete management. He is very grateful for the great mentors he has had - from his first boss to his media and sports mentors, they help him in a variety of ways to believe in himself and to succeed.

Career

Ashanti is now six years into his career. He believes firmly that hard work is the key to success.Ashanti’s clients past and present include:

• Ya Ya Toure

• Bradley Wiggins

• Cavendish Melbourne

• Colin Jackson

• Tyrone Mings and Nick Chapman - who recently ran a charity sports tournament in Barbados offering free food and clothes to the community - an event which Ashanti is particularly proud of.

Leon Mann

Ashanti began working with his current boss Leon Mann 2.5 years ago. Since then they have worked collaboratively on:

• Bcoms

www.bcoms.co/

• Football blacklist.

footballblacklist.com/


Ashanti has also been named as one of the Sports industry NextGen Leaders for 2020.

The group of 30, which represent a diverse, ambitious and innovative future for the sector, is the fifth annual cohort to be selected for the prestigious professional development programme, launched by Sport Industry Group in 2015.

Together, they bring an unprecedented range of skillsets, including commercial partnerships and sales, content production, digital and data expertise, finance, sponsorship, talent management and emerging technologies. Importantly, they also join a network of 148 Sport Industry NextGen alumni – a group that is increasing in global influence, power and creativity every year and sits at the forefront of the emerging talent within the industry. (Information quoted from https://www.timetorefresh.co.uk/news/refreshs-ashanti-george-faure-announced-as-sport-industry-nextgen-leader/)


Ashanti was kind enough to answer a range of questions by our students such as:

• The problem with huge TNC ownership of sports events coverage

• Why picking up talent early is advantageous and essential

• Why you need to be obsessed with sports to build longevity in a career in sports media.

• Tackling racism in football

We thank Ashanti for volunteering his time to motivate, inform and inspire our future athletes and sports industry specialists. 


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